MTS and Spotify agree on partnership in Russia

MTS, a Russian company that provides digital, media and telecommunications services, has announced a partnership with the world's most popular music streaming service, Spotify. Partners have prepared an exclusive offer for MTS clients — six months of free Spotify Premium subscription.

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A Spotify Premium subscription allows to listen to tracks offline, in any order, in high quality and without ads. A free six-month period is available to all MTS clients who become new users of the Spotify service.

"The conclusion of a strategic partnership with the most popular music service in the world by the number of subscribers is a logical step in the development of entertaining products in the ecosystem of MTS user services. Music streaming has become an integral part of life for millions of users in Russia. Cooperation with Spotify will strengthen MTS leadership position in the market and allow our clients to be the first to evaluate the service's capabilities on exclusive terms," - said Vyacheslav Nikolaev, first vice president for customer experience, marketing and ecosystem development at MTS.

"We want to work with strong partners around the world to ensure that our users get a first-class experience and listen to their favorite music at any time and on any device, - said Ilya Alekseev, CEO of Spotify in Russia. - Our first partnership on the Russian market opens up the possibility for 78 million MTS clients to get premium access to the Spotify music library, which consists of more than 60 million tracks and 4 billion playlists, as well as to personal recommendations of new music every day."


Topics Market Insights & Overview